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Hollis is the former World Ambassador of Bulleit™ Brands. She helped change the face of bourbon to be more inclusive of women and LGBTQ2IA+. Hollis did this through sourcing, creating, running and participating in several mixology and women's groups and events throughout the country. Throughout Hollis' life she has designed and produced swag campaigns. She is known for her hand painted bottles, linocuts, quirky embellished hats, buttons, and jewelry. Hollis' personal presentation and style brought pizzaz and joy to liquor events nationally, and as her spouse, Cher, likes to say, "Hollis is an experience not an instagram." 

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